Time is the most powerful element in the universe. Time can work for you or against you. All companies, regardless of size or resources, must operate within the same time frame. Time is the great equalizer. Using the the element of time to your advantage and leveraging your current resources with a well-orchestrated marketing approach is what strategic marketing is all about.
Strategic marketing allows you to recognize and seize opportunities by gaining an in-depth understanding of your marketplace and making the best use of your time, money, and resources. You may not be able to outspend your competition, but with a good marketing plan, you can outsmart them.